In 1934 the company released the world's first Coupé utility. The inventor was Ford engineer Lewis Bandt. During the Depression, banks would not extend credit to farmers to purchase passenger cars- in the belief they were unnecessary luxuries. However, they would lend money for the purchase of "working" vehicles. The Coupé utility fulfilled the need of farmers to have a workhorse which could also be used "to take the wife to church on Sunday and to the market on Monday".