XJ 3.4 £6,189
The "economy" Jaguar, still with the same engineering standards but saving cost with manual window lifts and door locks and cloth upholstery. The 3.4-litre six-cylinder engine is a revival of an earlier model, but with stronger block and crankshaft, improved lubrication and revised cooling passages in the head. Overdrive or automatic transmission can be supplied. 4.2-litre Jaguars continue with four-door saloon or two-door Coupé bodywork.
XJ 5.3C £8,801
Spacious two-door Coupé bodywork finished in traditional Jaguar style, with the latest fuel-injection V12 engine makes this an outstanding contender in International prestige car markets. The injection system developed by Lucas and Bosch is said to ensure easy starting and optimum performance in arctic cold or tropical heat and up among high mountains. Optional extras include air conditioning, stereo tape player, light alloy wheels.
XJ-S £10,507
Speed and silence are the outstanding qualities of this impressive Coupé, finished in the style for which Jaguar is famous. Its V12 engine, with two overhead camshafts, has fuel injection and electronic ignition. Standard equipment includes air conditioning, power steering, centralised locking. Fibre optics illuminate switches at night and the instruments were specially developed for it. Upholstery is in real leather.
(London report)

A promise renewed
 
For many, the advent of the Jaguar XJ range heralded a new era of superlative motoring. An incomparable blend of design, performance, engineering and safety which has become the very hallmark of practical
luxury.
Most certainly, a Jaguar is for people who value excellence and style. For people who care about craftsmanship and painstaking attention to detail. A special car for special people.
Thee unwavering maintenance of Jaguar values is one of the stable factors in a fast changing world. A promise of refined excellence between Jaguar and its motoring public.
Thee fulfilment of that promise was widely acclaimed in the XJ and Series 2 ranges.
Now, we renew that promise in the latest four-door range. Three cars of
unmistakable pedigree.
We have made some subtle changes, in design and engineering. Nothing too
drastic,, of course, because our saloon car range is well established as the most outstanding in its class. Change for its own sake has no place in the Jaguar philosophy.
Off one thing you may be certain. The latest XJ saloons will take their rightful lace just a little ahead of their predecessors,, as one of the safest, most desirable and best value for money ranges Jaguar have ever offered.