Lincoln brochure.

The Lincoln Continental sedan for 1971. A graceful blending of contemporary and classic. This is the quietest Lincoln Continental ever built — a car built front the ground up to be the finest luxury sedan in America.
The interior is roomiest of all the Continentals. Its ride is one of the smoothest on the road.
 
 

The Lincoln Continental Coupé. The sweeping roofline and the far wider doors give the Coupe a pleasing, rakish look. But like the sedan, its massive 460 cubic-inch deep-breathing V-8 delivers most satisfying surges of reserve power. Twin headlamps are concealed by vacuum-power operated doors. Cornering lights and parking lamps are recessed in the bumper. Tinted glass all around reduces sun glare and improves the efficiency of the Automatic Temperature Control.

New taillight assembly reflects Lincoln Continental's traditional understated elegance. Backup lights flank the license plate. The fine, almost invisible lines in the rear window are heating elements for your optional rear window defroster.

The Continental Mark III. This is the single most distinctive car in America. In performance, ride, appointments and flair, it is everything a luxury car promised to be. And more. Since the day we introduced Mark III, the luxury car class hasn't been the same. People want this car because it is something better. And so today, this car stands alone.
First in luxury, prestige and value.

Mark III's instrument cluster is framed with rich, genuine walnut veneer. Sports-style needle gauges give you accurate readings of fuel supply, oil pressure, alternator operation and engine temperature. The console for total Automatic Temperature Control (it's standard equipment!) is easy to reach. And the famous Mark III timepiece is in the driver's line of sight. Designed by Cartier, exclusively for Mark III, this is the first electronic chronometer in an American motor car. Transistor-actuated gears give you twice the accuracy of ordinary car clock.

From the rear, Mark III shows its famous "Continental" design, unique vertical taillamps and a massive chromed bumper.
The Michelin steel-belted radial ply tires as standard equipment.
The cavalry-twill textured vinyl roof comes in your choice of white, black, dark green, dark brown, or dark blue.