Packard 1940

USA

110 (6 cyl., L-head, 245 cu.in., 100 h.p.; wb: 122 in.)
120 (8 cyl., L-head, 282 cu.in., 120 h.p.; wb: 127 in.)
160 Super-8 (8 cyl, 5830 cc, 160 h.p.)
180 Custom Super-8

110 – from $867 (Touring Sedan - $975), 120 – from $1038, 160 – from $1524 (Touring Sedan - $1647), 180 – from $2228 to $6300.

WHEN YOU VIEW the new
  One Ten and One-Twenty, you'll find it hard to believe that such fine cars can be priced so low.
And, until this year, it couldn't have been possible to offer you so much car for your money.
For these
 s are the first new models to benefit from Packard's recently-completed 4-year expansion plan. In its entirety, this tremendous plan involved the expenditure of millions for new plant expansion, new factory arrangement, new production equipment... all so that manufacturing costs, could be reduced and the savings passed along to you.
As a result of this long-range program, you can now buy a Packard - a fine car 100% worthy of the Packard nameplate - for a lower price than ever before.
1940 Packard offers you so much more of everything you want in a motor car that you'll never be quite satisfied until you own one.

110

110 Series 1800 (6 cyl., 245.3 cu.in., 100 h.p.; wb: 122 in.)
  Business Coupe
  Club Coupe
  Touring Sedan
  Touring Sedan
  Convertible Coupe

BODIES - All steel body with one-piece steel top and steel floor. Special comprehensive insulation. Safety glass in windshield and all windows. Defroster vents built-in. Handsome upholstery materials. Genuine leather in convertibles. Sparkling chrome hardware with plastic knobs and escutcheons. Extra large trunk - 18 cubic feet capacity. Large luggage space under rear deck of Coupés. Accommodation for two extra passengers on auxiliary seats or extra luggage inside Club Coupé.
INSTRUMENTS AND CONTROLS - Handsome, crowned instrument panel in silvery aspen graining and chrome trim. Speedometer with translucent pointer indicating speed in red, amber and green light; oil gauge, ammeter, gasoline gauge and engine temperature gauge. Rheostat control instrument panel lighting. Provision for mounting radio controls. Large glove compartment with lock.
STANDARD EQUIPMENT - One spare wheel and tire. Bumper jack and tool equipment. Two interior sun visors. Two automatic windshield wipers electrically operated. Rear view mirror. Ash receivers, 2 in Touring Sedans, 1 in Coupés Two combination tail and stop lights. Dome light. Two horns. Robe Cord in four door Touring Sedan. Arm rest on each front door. Assist Cords in both sedans. Bumper and bumper guards front and rear.

110 Family Sedan

110 Business Coupé

110 Touring Sedan

110 Club Coupé

110 Convertible Coupé

110 Station Wagon

Station Wagon

120

120 Series 1801 (8 cyl., 282 cu.in., 120 h.p.; wb: 127 in.)
  Business Coupe
  Club Coupe
  Touring Sedan
  Touring Sedan
  Club Sedan
  Convertible Coupe
  Convertible Sedan
  1801A Chassis (wb: 160 in.)

BODIES - All-steel body with one piece steel top and steel floor. Special comprehensive insulation. Safety glass in windshield and all windows. Defroster vents built-in. Handsome upholstery materials. Genuine leather in convertibles. Sparkling chrome hardware with plastic knobs and escutcheons. Extra large trunk - 18 cubic feet capacity. Large luggage space under rear deck of Coupés. Accommodation for two extra passengers on auxiliary seats or extra luggage inside Club Coupé.
INSTRUMENTS AND CONTROLS - Handsome, crowned instrument panel in silvery aspen graining and chrome trim. Speedometer with translucent pointer indicating speed in red, amber and green light; oil gauge, ammeter, gasoline gauge and engine temperature gauge. Rheostat control of instrument panel lighting. Provision for mounting radio controls. Large glove compartment with lock.
STANDARD EQUIPMENT - One spare wheel and tire. Bumper jack and tool equipment. Two interior sun visors. Two automatic windshield wipers electrically operated. Rear view mirror. Ash receivers, 2 in Touring Sedans, 1 in Coupés. Two combination tail and stop lights. Dome light. Two horns. Robe Cord in four door Touring Sedan. Arm rest on each front door. Assist Cords in both sedans. Bumper and bumper guards front and rear.

120 Family Sedan

120 Business Coupé

120 Convertible Sedan

120 Touring Sedan

120 Club Coupé

120 Convertible Coupé

160 Super-8

160 Super 8 Series 1803 (8 cyl., 356 cu.in., 160 h.p.; wb: 127 in.)
  Business Coupe
  Club Coupe
  Touring Sedan
  Club Sedan
  Convertible Coupe
  Convertible Sedan
160 Super 8 Series 1804 (8 cyl., 356 cu.in., 160 h.p.; wb: 138 in.)
  Touring Sedan
160 Super 8 Series 1805 (8 cyl., 356 cu.in., 160 h.p.; wb: 148 in.)
  Touring Sedan
  Town Limousine

160

Over all the cars on 1940's highways – this phenomenal new Packard One-Sixty makes you monarch!
It's the new master of America's highways! It earns this title in agile performance, roadability and handling ease.
It has the most powerful 8-cylinder engine that any 1940 American passenger car can boast - 160 horsepower! More power per pound of car weight than any other car you can mention.
Take one look at its long, low racy beauty, and the first word that comes to your mind is – fast! And this car is fast! And we don't believe any car has as easy a cruising speed. In fact – experienced owners advise new owners to keep an eye on their speedometers.
Yet it gives you a gas economy that is almost nip-and-tuck with that of cars weighing hundreds of pounds less, and with motors of 20 to 25 less horsepower!
But its economy features don't stop there. Thanks to Packard design and Packard precision manufacturing, this car seldom sees the inside of a repair shop.
And it's as gentle as your pet dog. Its handling ease will amaze you-and its ride is an eye-widening experience in comfort.
Economy and handling ease like this might lead you to think it's a midget, but again you'll be happily surprised. Get in, stretch out, and relax-there's room to spare.
One more bit of astonishment – this great car costs even less than last year's Packard Super-8!
And now-ask your Packard dealer to bring this car to your door. Take the wheel, take to the realm of the broad highway, settle back in the ruler's seat-and see how it feels to be a king!
Available in eight body styles and three different wheelbase lengths. Long, lithe, handsomely appointed, this car is a joy to look at as well as a dream to drive.

Super-8 One-Sixty Touring Sedan

Super-8 One-Sixty Touring Sedan

180 Custom Super-8

180 Custom Super 8 Series 1806 (8 cyl., 356 cu.in., 160 h.p.; wb: 127 in.)
  Club Sedan
180 Custom Super 8 Series 1807 (8 cyl., 356 cu.in., 160 h.p.; wb: 138 in.)
  All Weather Cabriolet
  Convertible Sedan
  All Weather Cabriolet
  Touring Sedan
  Formal Sedan
180 Custom Super 8 Series 1808 (8 cyl., 356 cu.in., 160 h.p.; wb: 148 in.)
  All Weather Town Car
  Touring Sedan
  Town Limousine

One-Eighty Seven-Passenger Touring Sedan 148 inch long-wheelbase

One-Eighty Formal Sedan

Custom Sport Sedan – Body by Darrin

One-Eighty All-Weather Cabriolet – Body by Rollson