The Rootes Group Talbots, built in London, were being confused with Lago's Talbots (née Darracqs), built in Suresnes.
Rootes also had a valuable marketing device in the form of the defunct Sunbeam marque. The solution was to create a new marque: Sunbeam-Talbot. From 1938, the existing British Talbots were rebadged as Sunbeam-Talbots. This is why the Sunbeams that followed used a Talbot badge and grille rather than the traditional Sunbeam badge and grille.
The entry-level Sunbeam-Talbot was the Ten. This model was launched in August 1938 and was an upgrade of the previous Talbot Ten. The chassis had its origins in that used in the Hillman Aero Minx. The engine was an 1185cc sidevalve Minx unit with an alloy head. They were available with four-door saloon, drophead Coupé and sports tourer bodywork.
Like Hillman and Humber, the Clement Talbot company was part of the Rootes Group: later in the year the company and the cars were re-named Sunbeam-Talbot.